Jordyn McKenzie Washington
About Jordyn
Jordyn Washington is a former graduate from the University of Memphis. She obtained a degree in Public Relations. Before attending UofM, Washington attended Mississippi State University, where she majored in Fashion Merchandising
Washington switched her focus to Public Relations because she wanted to combine both her love of fashion with communication. Her love for the fashion industry started at the age of 8, when she began modeling for Colors Agency. Since then, Jordyn has appeared in multiple commercials and magazines.
In the year of 2019 , Washington welcomed her first born son into the world. This caused a temporary pause in Washington’s modeling career, but with her determination and drive, she will be behind the camera very soon.After welcoming her son in November of 2019, Washington sought out to create her own line of women’s shapewear. She was able to officially launch her company Silhouette Shapewear on September 27th in the year of 2020. With the help of her talented PR professors, Washington has been able to properly learn how to build her business’s brand.
Along with modeling, public relations, and entrepreneurship, Jordyn is also interested in health and beauty. She has hopes of branching off from public relations to begin her own business within the fashion and beauty industry.
My Resume
Public Relations Intern/Student Editor
University of Memphis/Communications Department
August 2021 - December 2021
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Develop strategic recommendations to drive engagement and activation across multiple social media platforms.
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Plan and manage digital projects, deliver creative content, and ad campaigns for the communications department.
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Identified Pls and track performance metrics against goals.
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Conduct research via social listening to ensure content is relevant and resonating to evolve messaging approach as needed.
MSU Fashion Board Member
February 2019 - May 2019
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Created varying looks with apparel on mannequins that garnered interest from the guests for similar looks.
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Greeted and welcome guests into the boutique engaging in dialogue to understand customer needs.
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Assisted guests with selection of apparel options that complimented their body shapes. Ensured customer satisfaction by creating a welcoming environment from guest entry to departure
Founder/CEO
September 2020 - Present
Silhouette Shapewear
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Developed and launched body sculpting shapewear to provide women with high end diversified body shapers at areasonable price.
Micro Influencer
July 2020 - Present
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Built partnerships with fashion brands serving as an influencer creating engaging content to drive awareness of client's products and increase sales for brands such as Pretty Little Things, Boohoo, Lounge Underwear and Shein
Portfolio
Silhouette Shapewear
( Personal Brand )
Developed and launched line of body sculpting shapewear to provide women, including herself, with high end diversified body shapers at a reasonable price.
Multimedia Storytelling
St. Jude Fact Sheet and Pamphlet
An informational pamphlet along with a Fact Sheet attached, created by Jordyn Washington for St. Jude.
Memphis JRSM Content
Created and developed content for the University of Memphis Journalism Department, along with creating content calendars for scheduling content onto Hootsuite.
Click here to view content calendar designed by Jordyn and team members.
Learn. Grow. Rise.
Here, Jordyn and her team members developed a plan book for a client. Inside you will discover how Jordyn and her team strategical broke down summaries and analysis pertaining to their clients business, and what it would take for their client to expand their business's social media presence to gain more clientele.
Click here to view more.